Find A Mentor
SEO Is Sustainable
Kill Your Darlings
Sit On Sales Calls
Learn Something On Friday
Talk To Detractors
Practice Telling Stories
Own Your Mistakes
Ideas Are Free
Problems Are Opportunities
Design Matters
Know Your Competitors
It’s Hard To Make Things Simple
Don’t Overplan
Automation Is Your Friend
Segment.
Keep It Simple
Master Your Martech
More ≠ Better
Use Fewer Words
Always Test Something
Have A Bias Towards Performance
Every Touchpoint Matters
SEM Is Burstable
Channel Your Inner Freud
Build A Culture Of Openness
Get Good At Asking Questions
Dominate Events
Words Are Design
Learn Layouts
Use Shorter Words
Hire The Best Writer
Better Design Drives Action
Remember Who You’re Talking To
Stand-up Everyday
Market After The Sale
One Idea Per Slide