Use Shorter Words
Learn Layouts
Get Good At Asking Questions
Own Your Mistakes
Build A Culture Of Openness
Market After The Sale
Design Matters
SEO Is Sustainable
Channel Your Inner Freud
Sit On Sales Calls
One Idea Per Slide
Dominate Events
Know Your Competitors
Keep It Simple
Kill Your Darlings
Segment.
Learn Something On Friday
Automation Is Your Friend
Practice Telling Stories
Words Are Design
SEM Is Burstable
Master Your Martech
Find A Mentor
Always Test Something
Every Touchpoint Matters
Use Fewer Words
Have A Bias Towards Performance
More ≠ Better
Stand-up Everyday
It’s Hard To Make Things Simple
Remember Who You’re Talking To
Hire The Best Writer
Talk To Detractors
Ideas Are Free
Better Design Drives Action
Don’t Overplan
Problems Are Opportunities