Don’t Overplan
Practice Telling Stories
Build A Culture Of Openness
Get Good At Asking Questions
Problems Are Opportunities
Segment.
Ideas Are Free
SEM Is Burstable
Automation Is Your Friend
Design Matters
It’s Hard To Make Things Simple
Stand-up Everyday
Use Shorter Words
Have A Bias Towards Performance
Learn Layouts
Words Are Design
Market After The Sale
More ≠ Better
Dominate Events
Talk To Detractors
Learn Something On Friday
Keep It Simple
Every Touchpoint Matters
One Idea Per Slide
Better Design Drives Action
Sit On Sales Calls
Master Your Martech
Kill Your Darlings
Find A Mentor
Always Test Something
Remember Who You’re Talking To
Use Fewer Words
Hire The Best Writer
Channel Your Inner Freud
Know Your Competitors
SEO Is Sustainable
Own Your Mistakes